HBO Max Can Continue the Storm Wars

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About a year ago, Warner Bros. made a surprising announcement: In 2021, all the videos on its pages released on HBO Max the same day they hit the theater. Suicide Squad, Godzilla vs. Kong, Dune, The Resurrection of the Matrix– all. Cinephiles all but rebelled. Dune director Denis Villeneuve published a letter mu Variety calling for the launch of HBO Max a “failure” as well as the idea for Warner Bros’ parent company AT&T to “offer” the 2021 series on live performances “in order to attract the attention of the audience.” In many ways, Villenueve was right – it was a guide to gradually improve enrollment numbers in the market and fill them with promotional activities. Also, it helped.

Earlier when the company first announced the HBO Max video system daily, known by the internal name Popcorn Program-HBO and HBO Max had it 61 million subscribers all around the world. Today, that number is about 70 million. (In theory, Netflix has somewhere around 214 million subscribers, while a smaller cable like Starz has about 30 million.) And hacks, HBO’s juggernaut tough Follow-up, and this week Sex with the City sprout And Like It… “All things considered, HBO Max has had a great year,” says Sarah Henschel, senior radio and entertainment director at Omdia. “Their way of producing blockbuster movies like Dune directly daily on the HBO Max has been active in 2021. “

In other words, the HBO Max may have found a way to destroy the battles that are raging. The size of the subscriber is of travel through promotional activities, but HBO Max has gradually disappeared, wisely finding a business that, when the ministry first started, did not seem to have much room for new players — and it has gained a lot since then. (Hello, Peacock! Welcome, Paramount +!) And I look forward to working on the project. One of the reasons why the service was so low in subscriptions in the third quarter of this year was because HBO Max split with Amazon Prime Video to prioritize direct subscriptions instead of what comes through Amazon. “While this may delay further growth this quarter,” Henschel says, “it is a good way to raise money in the short term.” He also cites the HBO Max support component, which costs $ 10 compared to the average $ 15, as a way to increase its interest in a crowded market.

Make no mistake about it, all of this was just gambling. Placing millions of dollars worth of movies on the opening game and hoping to attract, and save, millions of subscribers and great bets. It would easily fail. It’s the kind of game that would probably only work during a pandemic. Most people are still theaters, and HBO Max offered another great option for those who still want to watch the big blockbusters. It also helped Warner Bros., who had a number of movies ready to go and not work but was unable to produce as much as it used to. “It was a good thing for the project, especially at a time when the schedule was not very crowded due to the Covid-related delays,” HBO chief executive Casey Bloys recently told Vulture. “He was a very good source of popular films.”

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