Appearance Inside Apple’s Silicon Playbook

Alas, people. So Facebook is change the name? Sorry, Mark, Plaintext has been taken. And it seems, tooCULTURAL TRUTH. ”

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This week Apple released a new set MacBook Pro laptops. Pa prerecorded setting up an event, Apple analysts and executives have shown that MVPs in these new products are the tools that empower them: M1 Pro and M1 Max chips. I have 34 billion and 57 billion transistors, respectively, with engines that power new Mac devices with better visibility, heat transfer, and longer battery life. Laptops represent the elimination of 14-year-old ideas that have transformed the company – especially under its sales – through intense efforts to create and manufacture its own chips. Apple is now changing the microprocessors it buys from retailers like Intel and Samsung and its own, which was tailored to the needs of Apple users. The effort has been amazing. Apple was once a company defined by its design. Design is still a challenge for Apple, but now I see it silicon company.

A few days after the main event, I had a very brief discussion on Apple silicon with world-class VP Greg Joswiak (aka “Joz”), VP engineer John Ternus, and senior VP expert Johny Srouji. I have been asking Apple to connect with Srouji for years. His role simply means that he is the chip leader at Apple. Although he first appeared on camera at Apple’s most recent events, he often avoids appearing. An Israeli-born expert who previously worked for Intel and IBM, Srouji joined Apple in 2008, in particular to achieve what Steve Jobs did, who found that the chips available on the first iPhone would not meet his expectations. Srouji’s job was to lead Apple to make its own silicon. The effort was so well managed that I believe Srouji is replacing him with Jony Ive as the key figure in making secret soups in Apple’s offerings.

Srouji, of course, would not do this. Other than that, Apple’s game management book is just using exaggerated words on Macs, iPhones, and iPads, not themselves. “Apple makes the best silicon in the world,” he says. “But I always remember that Apple is a manufacturing company. If you are a chip maker, this is heaven because you are making silicon from a company that makes things. ”

Srouji is clearly aware of the benefits of releasing your chips, in contrast to the purchase of a retailer like Intel, which was briefly removed from The advantages of this MacBook this week are in the interest of M. “When you’re a retailer, a company that sells items on the shelves or on the shelf to many customers, you need to know what is the least important thing – everyone needs for years to come?” he says. “We work together – silicon, hardware, software, industrial design, and other teams – to help you see. MacBook Pro, he says, has had leaders like Ternus and Craig Federighi a few years ago and I wonder what users will be able to put in 2021. It all comes from silicon. Or is it something we can do beyond that? ‘And if it’s not delivered by physics and it’s time, we can figure out how to do it. “

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