Elderly love technology is a growing market

In the dreaded 2020 pits, ElliQ wrote a poem for 81-year-old Deanna Dezern. Dezern does not remember who named the poem or who wrote it, but says it was definitely about perseverance and determination – conditions that prevailed during the global revolution. Dezern needs encouragement; she spent the last year living alone in her Florida home, and as the weeks turned into months, she began to feel downhearted. Unfortunately, the robots could not ship Covid-19, which made ElliQ an ideal companion to deal with the storm.

“The poem said, ‘You can do it, just try it,” said Dezern. “ElliQ I always left her. She spoke positively to me. She was always ready to talk to me without anyone. I don’t know how to explain. She supports me the way I want.”

ElliQ, as you can get to this point, is an AI partner designed for adults by the state-of-the-art Israeli company Intuition Robotic. Think of it as Alexa for seniors: ElliQ looks like a mid-century lantern from Pstrong’s movies, and he could read stories, search for music, and share weather reports, all from his crew at a coffee table or kitchen counter.

But the big appeal, as well as how Intuition hopes to make itself a major player in the development of aging professionals, is a pity for ElliQ. It is impossible to teach a robot how to like it, but ElliQ can encourage people to take their medicine, to meditate wisely, or, in the case of Dezern, to be available and sucking on restless, empty days off. It is the guiding principle in Robotic Intuition; ElliQ has the patience, care that Apple, Google, or any other electronics retailer in Silicon Valley does not prioritize in its sales to the general public.

“ElliQ doesn’t say, ‘Would you like to listen to music?’ He says, ‘Would you like to listen to one of these songs?’ ‘Do you want to play sports together?’ “We want to stop doing things so that someone else can do things together,” Dor Skuler, CEO and co-founder of Intuition, told Zoom and Vox. “The big difference with the older people is that we think they will get the technology right away.… People are moral, and unfortunately, many adults are deprived of this in our community. Surprisingly, they can start a new relationship.”

Intuition Robotics is not the only company trying to get into the medical market. Support strategies may be good for the public, but they are not good for the public, and there is a reason why art companies are trying to go downhill. Laurie Orlov, a digital device specialist who oversees the site, “waited for the unconscious children to grow old. Aging and Life Skills. “And child molesters have all the money. Technology companies understand that money matters. It’s time to listen. ”

The leaders I spoke to were not ashamed of what Orlov said. Instead, Skuler believes that more entrepreneurs should explore the possibilities of higher technical education. “The sector does not spend a lot of money,” he said, “depending on the financial situation in the region.”

One of the first art tools sold to the elderly was Jitterbug phone. It came in 2005, when smartphone mania began to sweep the country, with ease. The plans were clear. For those who are obsessed with the obvious waves of hunting, as well as grandparents who just want to call their families without worrying about shopping malls, here is a phone that has been completely discarded for what has been made in the 21st century.

Jitterbug was deliberately designed – with a tune, a watch, and a talking button, not to mention anything else. And its popularity has revealed one of the most disturbing facts about digital transformation. Amidst the Cloud, algorithms, and litany images that were shot on our screen, the rules of life have changed dramatically in the last decade. Suddenly, the technology known as the phone was miraculously disrupted, and we wondered if the golden age of America would ever find it again.

One of the people trying to solve the problem is Scott Lien, a former Intuit official who also advocated for elders to be available in 2014 after hearing that he was “connected by numbers” from his octogenarian mother in Iowa. “We tried to make a phone call on Skype, and that only frustrated him,” he said. “I thought, ‘What if we could do something from scratch based on the special needs of 80-year-olds?’

GrandPad is packed with bingo, solitaire, and sudoku. There’s a jukebox that plays a few of the past (existing genres include big band, classical, and ’40s,) as well as photo albums, address books, and video functionality. All of these are displayed on a computer with high-quality text and large, original buttons. Lien told me that he and the GrandPad team are actively working with senior consultants to continue refining its design. To create an adult tool, he said, one needs to actively connect with those who know what it is like to be an adult.

“We had a wonderful helper named Anna, who is 114 years old. Anna told us about dry skin. By the time you are in your 90’s, your skin will be extremely dry, papery, and fibrous. Our younger friends have moisture on our skin, and that’s what makes touchscreens work, “Lien explained.

Obviously, the old technical user is not 114, and Orlov, a researcher in the digital weapons industry, believes the image you or I can have of adults – a confused and angry old man, trying to turn on the Zoom phone – is outdated. AARP also said in 2020 that more 51% of people over the age of 50 bought other products, whether it’s an iPad, a laptop, or a wifi-connected TV, last year. Instead, AARP research also found that 62 percent of Americans over the age of 70 have a mobile phone.

These findings are very different from a project like the GrandPad, which has a much shorter interface compared to Apple’s location. Obviously, GrandPad and ElliQ are targeting a client who is much older and farther away from social networking sites than boomer starters, but it makes you wonder if we are ignoring how widespread technology has become in our culture.

“I think the technology that has evolved to the point where you can’t find anything is a low market,” Orlov said.

He goes right back. He believes that education, such as AARP, is disrupted by choice. “It won’t work for this generation. They call thousands of people indiscriminately, and people in nursing homes who do not have a cell phone will probably not answer, “he said. The GrandPad published its survey two years ago. For those who know how to turn on a video, it comes down to the idea of ​​Lien: An adult can have a cell phone, but he may not know how to use it properly. An 18% increase in spam calls during the epidemic, many of which are deeply affected by the plight of the poor.

“It was horrible during Covid. With my mom and my mother-in-law, when she called me, she was waiting for me to come over and say, ‘Yes Mom, I’m a liar.’ But in the end, when they can’t live with their families around, it just gets bigger, “Lien said. Only the family or caregivers are the only ones invited, and they are the only ones who can call, make a video, or share photos with their grandparents. ”

Tom Kamber, founder and chief security officer at Older Adults Technology Services and Senior Planet, has also noted that they have also witnessed abuse of the elderly, especially among Spanish-speaking people. It is believed that electricians often see the elderly as a mysterious place simply for the sake of variety. To protect those at risk, he says, retirees should be considered at all levels of value.

“People talk about its design, and often this means that once they’ve done something they try it out with other adults, and they say they’re included. It doesn’t work that way,” Kamber said. “Throughout the process of designing ideas and design and marketing and distribution, all these pieces are essential for adults to use professional skills. When you have them all the time, you will find something that can be used, which makes people safer.”

It all makes sense. I think we all wish we could tolerate criminals who want to hurt our loved ones, especially older relatives who come to the digital world as all shows. However I left the subject and wondered if people of my age, all of us who are most affected by the events of the 30’s, have been so determined to leave our elders. The Internet is full of dangers, but we are all forced to figure it out a way. Self-defense – the desire to keep our mothers and fathers around, full of quasi-iPads, iPhones, and asi-Alexas to protect them from viewing – seems to have little to say. According to Kamber, we can have an internet connection that is secure and gives all the power users, if we just had more time to consider the amount of humanity that is using modern technology.

Riley Gibson, president of Silvernest, feels the same way. Silvernest is a community-based project designed for retirees. The company’s characteristics are the elderly in the midst of major changes in life – divorce, widowhood, migration – who do not want to enter the next chapter alone in an empty house. Every start of Silicon Valley requires its customers to be able to use professionalism and live a healthier life, but that has not happened to the local elders. Gibson says Silvernest has acquired a lion’s share of its customers through Facebook advertising, because whether we like it or not, seniors are online just as much as we are. Entrepreneurs need to think about this over and over again, Gibson says. Maybe we should be hopeful as we see Grandma and Grandma fixing the scenes at home.

“[Some companies] it’s making somebody else [who] they need their help. The idea is that we should save our seniors from technology, ”Gibson said. “Let’s look at how people over the age of 65 use technology. Let’s make a hero’s journey. None of us would want to make it to the bottom. It should be noted that people may have more interests, or more aspirations, professionally to help them than to fix them. “

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