Automotive changes
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Sir Jony Ive He is partnering with Ferrari to help the supercar maker make his first electric car, as part of a partnership between the former Apple designer and Agnelli Exor.
Exor said Monday he formed a “long-term, long-term partnership” with LoveFrom, a company Ive founded in 2019 with long-time Marc Newson’s long-time partners, starting with Ferrari but could reach out to other companies in the group.
The Exor team, founded by Fiov founder Giovanni Agnelli and now led by his grandson John Elkann, is Ferrari’s main shareholder. It is also priced at Stellantis, an automaker with Fiat Chrysler, Citroën and Maserati, as well as a Juventus football club with high fashion brands Christian Louboutin and Shang Xia.
In addition to working with the Ferrari production team on all of its upcoming vehicles, which are expected to include their first electric car by 2025, Ive has entered the well-known Italian market as it pushes. in fashion, with its first expulsion from its Maranello factory earlier this year.
Ive, who as Apple’s chief producer helped develop the Mac, iPod and iPhone, will also be linked to Silicon Valley CEO Eddy Cue, who sits on the Ferrari board.
“As owners and collectors of Ferrari, we would not be so happy to partner with this successful company especially with the creative team led by Flavio Manzoni,” Ive and Newson said in a statement. words. “We are seeing exciting opportunities for teamwork that we believe will provide an important and valuable service.”
I left Apple two years ago launching LoveFrom, a new “production team”, with the iPhone maker as its first customer. Since then, Ive and Newson have remained low, as well as attracting several members of the popular Apple group to join LoveFrom.
The only customers that are publicly announced are Airbnb, a real estate agency, which said October has concluded that Ive is also helping to upgrade its machines and make new ones.
Ive’s idea to join one of the world’s most famous cars comes as Apple’s secret service was disrupted earlier this month, when its head Doug Field was late and Ford.
Elkann announced in April that Ferrari will unveil the first electric car in 2025, which he described as “the best known in our history”.
In June, Ferrari surprised viewers to put electrician, Benedetto Vigna, as their new chief executive. Vigna had spent more than two decades at STMicroelectronics, a French-Italian manufacturer and supplier of Apple.
Elkann approached Ive and Newson, who described him as a “long-time” friend, shortly after launching LoveFrom. “Ferrari represents the first, exciting opportunity to do great things together as we build our future,” said Elkann. Ive will also include the Exor’s Partners Council, a group of foreign consultants led by a former UK chancellor George Osborne.