Updates from Apple Inc.
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Apple has launched four new 5G iPhones and unveiled some of its most popular gadgets, including the iPad and Watch, while the world’s largest company tried to rekindle public interest after months of ban.
The new iPhone 13 series features Apple’s new A15 Bionic device, in-house built-in chip chip, and a video device called “cinematic mode”, which allows users to focus on their head while moving.
Tim Cook, chief executive of Apple, said the site had “great digital advances”.
“Camera functionality has been a safe haven in hand-to-hand combat and it’s no surprise that Apple has changed the game, adding 3x graphics, great graphics and animation as well as video on high-end iPhones,” said Ben Wood, senior researcher at CCS Information.
The cheaper versions of the iPhone’s “Pro” and “Pro Max”, which have three rear-view cameras, now include a 120Hz display that Apple calls “ProMotion” – meaning the screen also changes 120 times per second. Some Android devices already have 120Hz displays, but Apple did not mention this due to technical difficulties, according to experts.
Paolo Pescatore, a researcher at PP Forecast, called for more inputs but said the technical team still has the opportunity to run a “supercycle” for upgrades. “There are millions of users who have not yet converted to 5G,” he said.
Recent additions to the Apple line
iPhone: Apple has launched four new versions of its popular smartphone: iPhone 13, 13 Mini, 13 Pro and 13 Pro Max. Based on gamers and videos, the Pro models have a five-color processor that Apple said is ‘faster’ than any other smartphone. Prices start at $ 699 and go up to $ 1,499 at the 6.7-inch price with 1TB storage.
iPad Mini: The new 8.3-inch tablet has small bezels with “all-screen mode” that doesn’t hold the home button. Available in four models, it has 5G connectivity, and promises twice as much functionality as previous models. It also supports Apple Pencil, a side magnet magnet, and a USB-C port. It starts at $ 499.
iPad: The ninth generation of Apple’s most popular tablet starts at $ 329. It features Apple’s A13 bionic chip, which the company said was 20% faster than ever before.
Note: The seventh series of Watch is 40% thin, with small borders and a screen that is the fifth largest. Although it still has an 18-hour battery, it can be quickly repeated in the third phase. The screen can display all machines. It will be available “at the end of this fall” starting at $ 399.
Instead of being obsessed with Steve Jobs’ stuff and the wonders of “one thing”, Cook used the event Tuesday to make several changes to the event aimed at unlocking new operating costs and keeping Apple users switching Android devices.
“When a client has more equipment, registration activities are more important,” said Julie Ask, a researcher at Forrester. “Apple continues to grow here – and they do so because of their paid relationships and subscription services that we all know are sticky.”
The launch of the trade comes at a difficult time for the company, which has undergone a number of headings this year despite blockbuster profits given its share of 29% last year and a $ 2.5tn market share. Apple shares fell 1.5% Tuesday afternoon at $ 147.32.
In recent weeks the company has challenged them in public labor disputes, departure of a high-ranking official in his underground car business and to judge in a lawsuit against Epic, an online video game developer Four men, which prompted a court order for Apple to make changes to its App Store.
Tuesday’s event kicked off with two upgrades to the iPad, including the first upgrade of the iPad Mini since 2019 and the ninth generation iPad with custom processors, which Melody Kuna, senior iPad product manager, called “a huge upgrade to our popular iPad very “.
Wood said the changes to the iPads “may have been triggered by the redesign of the tablets as people blew dust on old equipment in a hurry to be connected to the home during the epidemic”.
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Apple unveiled a new version of the Apple Watch, which was “completely designed to reduce the limit to just 1.7 millimeters”, said Jeff Williams, CEO of Apple. It also has a thicker, thinner fabric and can be recycled quickly.
Apple is also highlighting health through the Watch – an area that Cook has promised to be the company’s biggest asset.
“Apple Watch continues to sell numbers and controls the smartwatch market remotely,” Wood said. “Obviously, users are fully satisfied with the daily return routine, and I hope that some changes to the Watch will be very welcome.”
Contrary to many expectations, Apple has not revealed the third type of AirPod, its most popular wireless headset.