Updates from Apple Inc.
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Apple and Epic games both say Apple overcame the pain to prosecute on the App Store fee. The fact is that no part of it came out in the open.
Epic’s idea of fighting with 30% of Apple’s in-app purchases seems to be the only goal. It was lost on a number of fronts and had to pay for damages that disrupted Apple’s operations. It is impossible to prove that being an adult is the same as being one.
Yet Apple’s silent days who want to tell customers they can download games and shop outside the App Store seem to have a number. This could reduce the cost to the business of one of the top businesses in the industry.
Apple says improvements in in-app payments, which go through its payment process, help protect developers and users from fraud. Epic is not the only company to argue against this. Match Group, owned by Tinder, has said that Apple’s rules take away consumer preferences.
Apple did not disclose the amount of money available in the App Store, opting to reimburse App Store funds for operating expenses, which reached nearly $ 54bn last financial year. Jefferies estimates it is $ 18.5bn by 2020. If manufacturers encourage users to pay anywhere else for 20 purchases, Apple should lose about $ 4bn.
Don’t underestimate the interest of smokers, however. Clicking on a new link may prevent users from making any purchases. Following Apple’s payment method may be the easiest way for most developers.
Most importantly, Apple’s $ 2.5tn equity price is still with the phones, which supported half of all sales last year. This week a new iPhone has been launched. Continuing the need for 5G mobile phones is proving a hit. Wedbush estimates that Apple’s nearly 250 billion iPhones have not been upgraded for more than three years, meaning a huge pool of potential buyers. This should be enough to end Epic’s war.
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