At the end of April, Apple launching App Tracking Transparency tools shook the advertising industry. Owners of iPhone and iPad are now able to stop apps from tracking and using their data to customize. Since the new secret administration was established, about $ 10 billion has been made removed from the findings Snap, Meta Platform’s Facebook, Twitter, and YouTube.
Now, a similar tool is coming to Google’s Android opareting system — though not from Google alone. A professional privacy company DuckDuckGo, who began life as a private search engine, adding the ability to block hidden followers from its Android app. This feature, called “App Tracking Protection for Android,” is output in beta from today and seeks to emulate Apple’s iOS operating systems. “The idea is that we prohibit this collection from happening to applications that they do not own,” said Peter Dolanjski, product director at DuckDuckGo. “You should see fewer ads following you online.”
Most programs have third-party trackers in their code. The following monitors your activity on various applications and helps create your own profile that may include your purchases, demographics, and other information that can be used to promote your interests. DuckDuckGo says its analysis of popular free Android apps shows that more than 96 percent of them have trackers. Disabling these trackers means that Facebook and Google, whose trackers are some of the most popular, will not be able to send data to women – as well as many advertising networks you have never heard of.
From a user perspective, blocking trackers with the DuckDuckGo tool is easy. Tracking Protection Tracking App seems to be the preferred option for its Android app. In the meantime, you will see the opportunity to enter the waiting list to find out. But as soon as it is turned on, the show shows the number of trackers blocked last week and provides a summary of what has been banned in each recent program. Open the app Daily Mail, one of the largest websites in the world, and DuckDuckGo will immediately register to block trackers from Google, Amazon, WarnerMedia, Adobe, and the advertising company Taboola. An example from DuckDuckGo shows that more than 60 apps have tracked the test phone several times in the last seven days.
My experience has confirmed that. Using box-fresh Google Pixel 6 Pro, I installed 36 popular free programs — some reviews Ask people install about 40 apps on their phones — and access to about half of them. These include McDonald’s program, LinkedIn, Facebook, Amazon, and BBC Sounds. Then, with a glance of DuckDuckGo’s Android tracker blocking opened, I left the phone on my own for four days and it didn’t work at all. In 96 hours, 23 of these programs tried to follow 630 backwards.
Using your phone on a daily basis — unlocking and interacting with apps — sees more testing. When I opened the McDonald’s app, a tracker from Adobe, New Relic cloud company, Google, apptentive tracking company, and Kochava mobile tracking company tried to gather more information about me. Opening the eBay and Uber apps — but not logging in — was enough to launch Google trackers.