The introduction of a temporary retail in Europe brings great excitement this summer


It was a hot and tiring moment for Kağan Sümer, the 33-year-old Gorilla head, as he cut and straightened out the experience of some of the world’s greatest players.

Established in May 2020 as Europe battled the coronavirus epidemic, the Gorillas promised to reintroduce consumer bicycle sales to customers within 10 minutes. York.

But because of their rapid growth, they had already run out of money with their friend Getir, who owned them raised $ 550m in June, he was at the forefront of major markets such as London.

Sümer was wrestling with demonstrations about how things work for senders in Berlin, and what some Gorilla believe was a campaign launched by opponents claims about drugs. He later told a press release of The Information that his use of “performance enhancements” was “in the past”.

As a result of Tony Xu, chief executive of the US DoorDash catering company, on a flight from California to Germany at the end of July, Sümer saw it as his last surviving shot. The two companies are active he agreed the DoorDash deal to raise hundreds of millions of dollars at a cost of $ 2.5bn.

The transatlantic war to change the parking lot and public transportation has become a major trend in the last 12 months, as billions of dollars have gone to the US and Europe.

But what would seem to be a good end for Gorilla and DoorDash was just the beginning of a couple of weeks of wasting and flirting as players in a recent market struggle struggled to make a profit.

A fundraiser in the group described the incident “as a movie”, while a former professional senior, who works with one of the sponsors, said he “never saw such a party”.

“It’s crazy, it’s more than everyone’s opinion,” he said. Everyone talks to everyone. ”

Today, it is a terrifying companion of Gorilla Flink who has taken money from DoorDash, as Germany’s biggest transport giant Delivery Hero has come to the rescue of Gorillas with a $ 235m cashback this week.

The story is based on interviews with 10 participants in the event. Gorilla, Flink, DoorDash and Delivery Hero all declined to comment on financial matters.

Gorilla and DoorDash fall

It didn’t take long for Gorillas and DoorDash to start complaining about the successful publication of their contract. DoorDash sought to prevent the Gorilla from growing rapidly in the US, according to people who are familiar with the negotiations.

The German inception also changed some of the “accounting” methods designed to encourage Sümer to focus on expanding its businesses in Europe. Some Gorilla advertisers have heard that the term was inconsistent with the competition and that DoorDash was looking for more in the introduction.

Sümer looked at alternatives. He was already talking to one of his main rivals, Flink, about the merger, and later met Niklas Östberg, the head of Delivery Hero.

Östberg, who released hundreds of “dark places” or DMarts, where he was able to deliver food to Delivery Hero customers in 35 countries, had overcome his past doubts, Twitter, comparing Gorillas to cash-strapped fur for escooter.

The Gorilla had strong customer retention even after the plague, and had rebuilt its tip group having established two corporations, bringing in employers with expertise in financial services, employment and talent.

As a result, Delivery Hero provided the Gorillas with much-needed funding, while others sold hundreds of millions of dollars, although this part of the deal – which seems to add value to the price that Sümer and others previously shared – has not yet been finalized.

Gorilla and Flink to combine?

Even in terms of funding, however, Delivery Hero revived the idea of ​​merging Gorilla and Flink into a $ 5bn company. The chief executive of Delivery Hero, Prosus, had already lost his job at Flink and both Prosus and Delivery Hero discussed new funding for the merged company.

But the negotiations were based on sales, management and other components of the two companies. Prosus did not respond to a request for comment.

While Sümer was distracted by seemingly endless negotiations, Oliver Merkel and his co-founder Flink struggled to break free.

Like Sümer, Merkel worked in Bain, consulting vendors. Both of these founders made great circles during the writing of the beginning of Europe. But that is when the similarities between them end. Flink’s two advertisers say that Merkel, a newspaper, is a very mature official who has not participated in the market.

In the end, two American rivals broke up the party, both with Flink’s eyes. Gopuff, who earned $ 1bn in June and had already bought two small programs in the UK, Fancy and Dija, interviewed Flink. But he failed to accept the deal, somehow on the price. Gopuff declined to comment.

Immediately, DoorDash, who was clever after being thrown on the altar by Gorilla, approached Flink again. While Merkel was unwilling to make a refund after circulating $ 240m in June, seeing Gorillas a helper at Delivery Hero – as well as a fierce rivalry from Getir – made her feel free to call DoorDash phones.

DoorDash has now agreed to sell $ 400m to Flink, as part of an expected $ 600m round.

DoorDash, which has seen its market share grow to $ 70bn since December’s first public release, Flink seems to be offering a steady partner in the retail and affiliate market, including a partnership with German Rewe supermarket.

More challenges are coming

As summer begins to fall, the fast-growing market, which did not exist in Western Europe last year, has already begun to shake.

Gorilla and Flink now both have a similar estimate of $ 2.1bn, before including the amount released, according to a number of people familiar with the two funds. If all goes well, Getir, Gorilla and Flink will have earned about $ 1bn by the end of the year.

Photographs taken monthly from the Sensor Tower analytics team show that Flink met Gorilla in July and August in Germany. In the UK, program statistics show the gorilla growth rate in May and June declined dramatically in August, with Getir the largest of its rivals.

The line chart for the monthly discount numbers (000) shows the downturn in the UK trading program

New players are still coming: Jiffy of the UK and Cajoo of France will earn $ 28m and $ 40m respectively this month. Atomico-sponsored Zapp is growing in the UK.

However, a small minority expects more than two or three survivors to survive next year. Some advertisers still see the potential for integration with Gorilla-Flink dust once settled.

“This is a real-world, a successful, state-owned enterprise with temporary benefits,” said Ben Narasin, founder of Tenacity Venture Capital, which has never used it.

Additional reports by Martha Muir and Dave Lee.



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